When you pick out a souvenir for someone else, part of the fun is imagining how they'll smile when they receive it. The intended recipient might be someone waiting for you to return, a colleague left in charge in your absence, or someone who couldn't travel with you... We hope you'll chose a souvenir that the recipient will find delicious and fun.These days—as people cry out for food safety—there are an increasingly wide range of requirements for foods. There are even cases where a group of people can't eat the same thing together or where someone who can't eat something is left with feelings of regret. That's why we decided to help bring joy to as many people as possible by making souvenirs using nothing but plant-based ingredients. Our foods are made based on a sincere wish for even one more person to enjoy them or smile upon receiving them.

The number of foreign visitors to Japan is increasing every year. Aspects of Japan that such visitors find appealing include the country's culture, nature, history, and of course food. As is shown by Japanese sweets—which exquisitely express a love of the four seasons—Japan is home to world-class confectionery techniques. In Japan, there is also a strong commitment to pursuing the highest possible standards in terms of deliciousness and safety. These techniques and mindset were used to take on the challenge of creating sweets without butter or eggs, which were considered indispensable for baked sweets until now. And we're confident that you'll be surprised by just how delicious sweets made with nothing but plant-based ingredients can be. We hope to deliver sweets that are made by Japanese people and can be enjoyed regardless of one's religion, beliefs, or food policy to people all over the world.

It has been said that omiyage culture—which involves bringing delicious foods back from a travel destination and giving them to family members and friends—is specific to Japan. Omiyage is generally translated as souvenir, but the English word souvenir typically refers to something a person buys for him to herself to remember their trip. In contrast, one theory of the origin of the word omiyage is that it stems from the word miyage, charm boards someone would buy for all the other members of the village upon visiting the Ise Grand Shrine in ancient times. In other words, omiyage are the product of a culture that emphasizes sharing good memories with others, which is a truly lovely custom. The desire to share the fun memories of one's travels and the delicious foods one encountered while traveling with those who didn't make the journey is a beautiful sentiment. We would like to continue valuing this distinctively Japanese culture for many years to come as we give people around the world the opportunity to experience it.